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| Useful Tips for Facebook SEO 2.0 |
SEO
has always been an extremely exciting area of online marketing. With
social networks like Facebook, Google+ or Twitter platforms have
emerged in recent years, also have a greater or lesser impact on the
topic of SEO. At Google+ that is undisputed given by the mere fact
that this social network just comes from the Google home. However,
data that Google can tap public of Facebook and Twitter can be
important.
A
whole other topic in this context SEO is directly or Facebook. So how
content on Facebook are best found internally? Previously this was
really not a relevant issue, because the Facebook search was
basically designed rather rudimentary and thus not really usable.
With the graph search that has changed. The new feature offers many
ways to be better found internally at Facebook - and it brings
another search engine again more into play. What one must consider,
then, when it comes to "Facebook SEO 2.0"?
Facebook Graph-Search is relevant
Do
you have to make as SEO because of the Facebook Graph-Search ideas?
You can ignore the subject does not, for that Facebook is simply too
powerful - definitely a little bit. But we first briefly look into
the past and we look at what Facebook SEO was previously …
Before
it came Graph-Search
, for example, a Facebook Page to optimize the content on Facebook so
that this page made a good figure especially in Google. So you could
use in various places keywords and provide as much information. That
helped sometimes to make a Facebook page in the google search show
near the top - and of course OffPage optimization was possible.
All
this still applies if you want to be with a Facebook Page found at
Google.However: due to the Graph-Search Facebook now offers an option
of how content can be found directly on Facebook better. Compared to
the old looking for a real progress. Also, you can now make yourself
even more actively to ensure that their own Facebook page gets more
attention.
Facebook wants Facts and Figures
It
remains true: the profile of a Facebook Page should be as detailed as
possible for Facebook SEO 2.0. All relevant information must be
available. For searching is helpful. In addition, Facebook users
generally want to inform you. The more interesting content so there
is to report about their own company, the better.
The
situation is similar in the content, posts a Facebook Page. Here, it
is useful if there is a continuous flow of information. This does not
only keep current and potential fans at the bar. It also ensures that
Facebook itself recognizes that it is a more relevant page. More
content means more interactivity. SEO for Facebook 2.0 a ranking
factor.
You
would not believe it, but a bit more relevant than ever actually gets
Bing. The search engine from Microsoft, which has only a small market
share in Germany is on Facebook with the boat. As the operator of a
Facebook Page, this means that you can not necessarily just appear in
the local search results only with the Page. It may also happen that
results from Bing display. And here we have no good rankings, then
this can mean a disadvantage. therefore
time, at least to deal with SEO a bit also for Bing
.
Benefits for local businesses
Facebook
is not only a global and correspondingly huge network, it also has
strong local references. In plain English: many companies that are
operating locally, and not necessarily global or nationwide, cavort
on Facebook. These companies are dependent on social interactions
with local relevance. It is therefore advisable to ensure that you,
for example, offers users a way to check. The Facebook Page should
therefore also be a Facebook Place.
Also
on the side of the local component interactions is not to be sneezed
at. By involved locally with his Facebook Page, you
can become an important and relevant source quickly in this very
local context
. In terms of Facebook SEO 2.0, this means that one can have
important advantages over local competitors here if you behave
accordingly.
And
whether locally or globally: the appearance, so the Facebook Page
itself should be professional and offer the user an experience. This
begins with the cover photo goes on the tray and does not stop with
good optical quality content such as images. For example, the local
pastry can send pictures to present current cake creations easily on
its Facebook Page. This has significant value firstly within Facebook
and secondly ensures that from current and potential customers can be
fans.
Graph search alternative to Google?
All
this is of course connected with work, in the long run it can only be
worthwhile to put more energy into the subject of Facebook SEO 2.0.
Although the new graph search is not yet rolled out to many, because
of it, the sheer mass of data that Facebook has, potentially
represents a genuine alternative to Google Search.
What
will also be extremely important in the future, is to network within
Facebook. This can be accomplished through various channels, one of
which is the organic growth of a Facebook Page, what can be
accomplished usually with excellent content. But Facebook ads can be
a solution. It is important to increase the range to as many
potential fans will be achieved.
For
what is in the Web search by Google, which has to be considered also
in terms of Facebook SEO 2.0 in any case - a Facebook page with
better content allows for more interaction, a lower bounce rate and a
longer residence time. These factors play alongside in the new graph
search a role. Most importantly, however, is an extensive network
within Facebook.
