It is not surprising and it should be well known that the search engine giant Google is the undisputed leader when it comes to online advertising. Facebook follows right behind it, but at a considerable distance. Thus, the social network provider is still better off than Yahoo because Yahoo had to vacate his second place for Facebook. This has been found in a recent study of information service eMarketer. Facebook has so strongly caught up in comparison to 2012, this year. Just last year the percentage was in the online advertising only at just over 4 percent for Facebook. One of the reasons for the increase could be the offensive business in the mobile sector. Here, Facebook has done a lot of development work to improve its service and its offerings and expand. So flaunted Facebook in 2013, among others with larger photos and well-designed ads in the News Feed - both mobile and on the desktop.
Very successful even without advertising
The mobile area remains for Facebook is the ultimate engine of growth, because the 5.7 percent that Facebook achieved overall, the cumulative value that results from the mobile and the stationary area are. In the mobile advertising Facebook comes to almost 17 percent. So it is clear that the efforts of Facebook has made since its IPO in 2012, actually bear fruit.
The shares of Google at the entire online advertising will be 31.9 percent. In the mobile sector, even nearly 50 percent come together - an amazing result, even if the shares last year were even higher: 52.2 percent, but for number one rich, the percentages in this year also.
The study has also brought another very interesting fact to light. In fact you can be very successful in the mobile space without advertising. Most popular application WhatsApp has recently advanced to 400 million users . And that's just counting solely by the registrations of users who use the service on a monthly basis to complete, so-called "dead files" so excluded. Thus, WhatsApp is successful without active advertisers, only pure users.
400 million WhatsApp users
The expected similar services as MessageMe or Snapchat burp sour. This report namely only the number of people registered, of which is not known then if they really regularly or use the services at all.
WhatsApp can afford his success without advertising. The fact that 400 million users pay only a small annual fee and them for this example banner advertising spared, is sufficient to continue to float on the wave of success above.
Also, Facebook would be happy if your own app for sending messages would continue to be so popular. But therein lies the current problem because services like WhatsApp Snapchat or are more popular, and ensure that Facebook is, for example, in teenagers becoming less popular.
