SEO for older articles - Step by Step Tips

Posted on Monday, 22 July 2013 by Lara Klein

I have quite a bit on the general search engine optimization of blogs written.

Today I want to take this know-how in a more specific application, however.

It's about the search engine optimization of individual articles. Even and especially when they are a little older.

Why SEO for old articles?


I have shown in an article on "Self in the net" to talk in detail that it just is not enough on page 1 on Google to be. The click statistics to Google show very clearly that there are massive differences between the positions 1-10.

To get the # 1 position on average more than half of all clicks from. Is it to eg position 4, then you only get 1/14 of the traffic from which is possible to position 1. Of course, these values ​​vary with the individual keywords. But still it should be clear that one can increase by only one place higher in Google's search results traffic for this article significantly.

To optimize old article so they climb up a few positions for the following reason. These articles are ranked and you can judge very well what would bring a few items above.

In addition, it has been, so it's backlinks and a certain trust often easier to bring them to continue upward, rather than to write a completely new article.

Optimize that article?


But the question now is, what items you should optimize.

For this you can use paid SEO tools such as Xovi *, which has many advantages. Xovi shows such as keywords with potential who are about to jump into the top 10 and just before the top 3 in Google.

Then I go into a separate article again a detail.

However, for "home use" is Google Analytics or another good statistical tool sufficient.

Here I look at the statistics for an article that climbs quite well (page 1) and the already brings some traffic. So if you have for example an article which is at position 5 in the rankings with the main keyword and 50 brings visitors a month, then you could get him through optimization to position 2 and maybe triple to 150 visitors per month. To position 1 so he would attract between 400 and 600 visitors.

Naturally, competition plays a role, and how many Universal Search, Google displays elements. One should look exactly how hard it is to improve the position.

Then one has found one or the other articles, here we go.

Step by Step Onpage optimization


Firstly, you go first, the on-page optimization to:

  • The title tag should be optimized. Not only to incorporate the right keywords, but also to increase the CTR on Google. Because of the title tag appears as a clickable title in the Google search results.
  • The Description is also important. Less than SEO factor, but because it often appears as a description under the title in the Google search results.
  • The text itself should be optimized to the effect that one uses H1-H6 tags, and the important terms used in it. Fat also marks the important keywords to help. Moreover, this should also often (too often) found in the text, particularly at the beginning and at the end.
  • You use images in the article? Then, the keywords in the ALT text of images used! If you still have no images in the article, then you should install a few pictures later.
  • An important factor is still the internal linking. A few backlinks from other own articles on this topic can work wonders. With changing keywords in the link text.
  • The URL of the article should not change to it. Otherwise you could risk the existing backlinks.
  • It also helps a lot if you have already a good SEO plugin as wpSEO in use. It takes a few on-page optimization as of yet.

Step by Step Off page optimization


  • The second major factor is the off page optimization. Again, you should definitely take a look at the direct competition. Where do they obtain their important backlinks and what makes the difference. Because of course help mainly professional SEO tools such as Xovi *.
  • For quick and easy building backlinks I have to in Articles 16 Tips for easy and quick backlinks and blog start series - Backlink Strategies - Step 12 already given a lot of tips.
  • Also, guest articles, competitions, parades, etc. blog can be used for this. Or to write a new article and link to the existing ones.
  • Social media is also an issue. Why not again these older products to push at Twitter and.
  • And partly it's certainly worth considering backlinks services like Backlinkseller.de * or Teliad.de * to use. One should always use only as one of many measures and not overdo it. In addition, it is worthwhile only for very important blog articles with a lot of potential traffic.

Conclusion


  • One should, of course, generally deal with the basics of search engine optimization and "fundamentally improve" all items.
  • But just for articles based on search-volume keywords, it is worthwhile to optimize this again extra and to climb one or the other position in Google.
  • However that one should always use caution and have some time. Who performs with the mallet method measures all in one go and generated as massive backlinks in a few hours, which must not be surprised if Google's negative attention.
  • Subtle but before you go, then this is a very good method to increase the traffic of individual items clearly.

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Onpage SEO | The Ultimate SEO Guide Part 1

Posted on Friday, 19 July 2013 by Lara Klein

Onpage SEO | The Ultimate SEO Guide Part 1
URL

Domain Name - SEO actually begins with the selection of the domain. There are various aspects of how to choose his domain. Personally I click on links in search engines really only who belong to a top-level domain, because I trust the content of other sites simply less. Moreover, it is very important that the domain describes how the content of the page.So there's no point if I have for my site, which provides information for bloggers a domain name that has nothing to do with it. One or two keywords in the domain name of the visitor and the search engine should help to identify what it is.However, one should note that the domain is not too long because otherwise they can not remember them.

URL Structure - An important factor for search engines is the address of the page or article. Short, concise names that are revealing something about the content here is very important. Almost every CMS and blogging platform offers the possibility to create such a structure. Wordpress permalinks under this is called. An example of a good URL would be:

http://www.abc.com/2010/02/16/URL-fuer-Suchmaschinen

A bad URL would be something like for example:

http://www.abc.com/1

My opinion is actually not even just one factor, which is important for SEO, but I also think it makes sense to give the user somewhat helpful URLs, for example, so that he can find in his bookmarking the link again.

Canonical URLs - Search engines see the same domain with www and without www as two different addresses. To be punished not because of duplicate content, so you should opt for a version, so that the search engine only indexed address. Personally, I'm more of a fan of addresses without WWW, because they are simply shorter and the WWW actually not really help. Ultimately, it is up to each himself what he likes better. The following entry but you should install in its HTML header so that the search engines know what's going on.

<Link rel = "canonical" href = " http://articlezeneu.blogspot.com/ "/>

General website

Title - A very important aspect of search engine optimization is the tag, which is set to HTML. This tag helps the search engine to you, which can be found on the page, bringing visitors who are looking for certain keywords. I think it is way to much sense to define the issues that you address in your blog right in the title. Some good examples would be eg company | Service 1, Service 2, ... or blog name | category 1, category 2, ....
<title> Articlezeneu | Blog Tips, SEO, Advertising, Promoting </ title>

Meta Tags - In addition to the Title Tag should be in the header or enter additional meta-data. Firstly, a description which explains in 1-2 sentences what it is in the side. This should define some keywords, which can also be used by the search engine.

Landing Page - The landing page specifically build for the search engine, which again summarizes briefly what it is actually on the page. Very important here is that you again spends his desired keywords in a corresponding H1 tag. If possible should then be repeated in a small introduction text in the first paragraph the keywords. The Keyword Density Checker can check if the required words are actually recognized as important. In all these examples, concerning keywords you should not überteiben it. It is best to choose 3 keywords and then used a few synonyms. Too many keywords do nothing.

Text-based navigation - search engines can not do anything with beautiful picture or flash navigation. It is therefore important that all links are also available as text links. Thus, the search engine knows what it is and to promote the internal linking of the website.

Site Map and Archives - A sitemap for static pages, as well as an archive of chronological posts does wonders for the internal linking and you can be sure that the search engine bots actually find all the pages. In addition, I find that something like this belongs on any decent hand, since it can provide the user with a simple navigation when he can not find a page straight away.

Google Sitemap - Google uses an XML file, which is used for the detection of all sites of a domain. Such a file should prepare and submit to Google. For example, WordPress has been here a very good working plugin called Google XML Sitemap Generator.

HTML valid and fast server - thus the Suchmaschinenbot really finds all links and text, it is very important that the markup and tested. Thus, one can prevent that not all pages are found. Faster servers as far as I know also rated better than slow.

Content

Title - a decent article starts with a decent title. this could alter the seeker continually. once I hunt for example during a program for employment, i will in all probability "seeking a job" sort, as as an example, "We have a stimulating job" or? thus it's continually vital to contemplate however they might hunt for the article you only wrote.

Word count - search engines work similarly to readers. Longer texts are more appealing than a post with 150 words and therefore bring a better ranking. It should have been trying to bring his blog posts at least 500 words. This is in practice not always possible, so you will definitely have fluctuations. This is not bad as long as you have several long articles.

Pictures - In pictures, it is very important to always use the ALT attribute. Thus, the search engine can determine what is present in the image. This will increase the ranking on the search engines quite strong.

Structure - For structural elements, such as title, it is very important that you use the appropriate HTML h1-h6 tags for this, as they are viewed by the search engines as more important.


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7 Tips to increase the Internal Linking

by Lara Klein

7 Tips to increase the Internal Linking
Internal linking is an important part of each blog and should be applied by all bloggers. Firstly, it increases the pageview s, ie it increases the number of pages per visitor . Now that people stay longer on your side to reduce the bounce rate of your blog very quickly. I had, for example, at the beginning of this blog a bounce rate of approximately 80%. The last few days I was able to reduce my bounce rate greatly, and am currently at 40%. Internal linking creates a kind of chain of theme-relevant contributions and thus captivates the reader, which can cause you can win a new regular readers. Use the Related Posts Plugin
That Related Posts Plugin is the easiest way to link together his posts. At the end of every post some more topics related posts are displayed automatically. The reader will be able to quickly discover interesting article. Click here for the plugin page.

Use the Popular Posts Plugin


Especially people who want to look at but a bit more interest for the page are interested in the most successful and popular posts, as they are more or less the figurehead Schilt of the respective bloggers. I personally think it makes sense to place this list directly into the sidebar so that the reader does not have to look far. Thus, the most popular items are also linked from any page. Click here for the plugin page.

Link directly to an article


Every time you write about something that has already been covered in an earlier post, you can link to it. I personally use this technique very much, and link whenever possible on older posts.

Create an archive


the archive feature of WordPress is indeed already been solved fairly well, but just is not to exceed a single page with all depending create posts. I have also a page for this archive created.

Create a meaningful search page


When a user enters a search and found no answer, you should not with a "Sorry, nothing found" message expel him. Also on the search result page, you can place links. For example, I have placed in me a list of the most popular items.

Create a usable 404 page


It may always be that someone typing error or an incorrect bookmark / link used to get to the page. But you should try again, the same people to steer in the right direction. How to make a useful 404 page created I have already described.

Create a series of articles


Another easy way to promote the linking is a series of articles, such as my Ultimate SEO Guide . The reader will read the first post and are interested in the other parts of the series to read. Thus, the reader will need to click on at least a second page.

Since I made these changes to my WordPress design and other items described note, as I write posts I could, as mentioned at the beginning of the article, greatly reduce the bounce rate of my visitors.

Are there any other important plugins / tactics that you can use to improve the internal linking?

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Useful Tips for Facebook SEO 2.0

Posted on Wednesday, 17 July 2013 by Lara Klein

Useful Tips for Facebook SEO 2.0
Useful Tips for Facebook SEO 2.0

SEO has always been an extremely exciting area of online marketing. With social networks like Facebook, Google+ or Twitter platforms have emerged in recent years, also have a greater or lesser impact on the topic of SEO. At Google+ that is undisputed given by the mere fact that this social network just comes from the Google home. However, data that Google can tap public of Facebook and Twitter can be important.
A whole other topic in this context SEO is directly or Facebook. So how content on Facebook are best found internally? Previously this was really not a relevant issue, because the Facebook search was basically designed rather rudimentary and thus not really usable. With the graph search that has changed. The new feature offers many ways to be better found internally at Facebook - and it brings another search engine again more into play. What one must consider, then, when it comes to "Facebook SEO 2.0"?

Facebook Graph-Search is relevant


Do you have to make as SEO because of the Facebook Graph-Search ideas? You can ignore the subject does not, for that Facebook is simply too powerful - definitely a little bit. But we first briefly look into the past and we look at what Facebook SEO was previously …

Before it came Graph-Search , for example, a Facebook Page to optimize the content on Facebook so that this page made a good figure especially in Google. So you could use in various places keywords and provide as much information. That helped sometimes to make a Facebook page in the google search show near the top - and of course OffPage optimization was possible.

All this still applies if you want to be with a Facebook Page found at Google.However: due to the Graph-Search Facebook now offers an option of how content can be found directly on Facebook better. Compared to the old looking for a real progress. Also, you can now make yourself even more actively to ensure that their own Facebook page gets more attention.

Facebook wants Facts and Figures


It remains true: the profile of a Facebook Page should be as detailed as possible for Facebook SEO 2.0. All relevant information must be available. For searching is helpful. In addition, Facebook users generally want to inform you. The more interesting content so there is to report about their own company, the better.

The situation is similar in the content, posts a Facebook Page. Here, it is useful if there is a continuous flow of information. This does not only keep current and potential fans at the bar. It also ensures that Facebook itself recognizes that it is a more relevant page. More content means more interactivity. SEO for Facebook 2.0 a ranking factor.

You would not believe it, but a bit more relevant than ever actually gets Bing. The search engine from Microsoft, which has only a small market share in Germany is on Facebook with the boat. As the operator of a Facebook Page, this means that you can not necessarily just appear in the local search results only with the Page. It may also happen that results from Bing display. And here we have no good rankings, then this can mean a disadvantage. therefore time, at least to deal with SEO a bit also for Bing .

Benefits for local businesses


Facebook is not only a global and correspondingly huge network, it also has strong local references. In plain English: many companies that are operating locally, and not necessarily global or nationwide, cavort on Facebook. These companies are dependent on social interactions with local relevance. It is therefore advisable to ensure that you, for example, offers users a way to check. The Facebook Page should therefore also be a Facebook Place.

Also on the side of the local component interactions is not to be sneezed at. By involved locally with his Facebook Page, you can become an important and relevant source quickly in this very local context . In terms of Facebook SEO 2.0, this means that one can have important advantages over local competitors here if you behave accordingly.

And whether locally or globally: the appearance, so the Facebook Page itself should be professional and offer the user an experience. This begins with the cover photo goes on the tray and does not stop with good optical quality content such as images. For example, the local pastry can send pictures to present current cake creations easily on its Facebook Page. This has significant value firstly within Facebook and secondly ensures that from current and potential customers can be fans.

Graph search alternative to Google?


All this is of course connected with work, in the long run it can only be worthwhile to put more energy into the subject of Facebook SEO 2.0. Although the new graph search is not yet rolled out to many, because of it, the sheer mass of data that Facebook has, potentially represents a genuine alternative to Google Search.

What will also be extremely important in the future, is to network within Facebook. This can be accomplished through various channels, one of which is the organic growth of a Facebook Page, what can be accomplished usually with excellent content. But Facebook ads can be a solution. It is important to increase the range to as many potential fans will be achieved.

For what is in the Web search by Google, which has to be considered also in terms of Facebook SEO 2.0 in any case - a Facebook page with better content allows for more interaction, a lower bounce rate and a longer residence time. These factors play alongside in the new graph search a role. Most importantly, however, is an extensive network within Facebook.

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Google Commerce | Update for Google Shopping Feed Specification

by Lara Klein



Google Commerce | Update for Google Shopping Feed Specification
8 May 2013 has a Google update on the Google Shopping Feed Specification published. This update is intended to provide assistance with the since February 2013, paid shopping feeds, new opportunities for different sized merchants. The intention is to attract new customers through improved user experience. But the motivation behind the effort to expand Google Shopping and the consequences of the current update? The following are the key points of the update are described and their motivation questioned.

In fiscal 2012, the amounts of revenue Google 50.2 billion U.S. dollars. This makes the advertising business, with 43.7 billion U.S. dollars 95% of sales. With the introduction of paid Product Listing Ads (PLA's) for Google Shopping is expected that the revenue of Google in 2013 will continue to rise. Previously traders could place items in the shopping toll-free system from Google. The times free customer acquisition through this platform so are history. Of course, there are also shopping dealers so-called "black sheep" who have taken advantage of the old system. However, the approach is now to apply these PLA's pay, probably more likely to see under the stars a classic monetization strategy and not - as it is officially known - to improve the quality of the feed.


The Shopping Feed Specification of 8 May 2013

To achieve the new targets for Google considers it essential to improve the quality of the shopping results. Therefore were 8 May 2013 following changes announced for the world market:

This update improves support for vendor-defined multi-packs. These are products "in which multiple identical items are combined into a larger item and submitted as a single item. The running feed specification now illustrates how these products are entered.

In addition, Google recommends from now on the quality of images to increase. Therefore, the size of images should have at least 800 x 800 pixels. Background is an improved representation of products offered, because the resolution of screens increasingly improved.

Some products, such as custom-made, vintage items or collectibles have no clear product labels. For these products, Google will now attribute product labeling exists a. Additionally, the conditions were for unique product labels updated.

In addition, Google has the explanation of the attributes description , and color updated. As part of this measure, these labels should be concise and understandable.

Google now offers special assistance on energy efficiency labels and prices per unit for merchants with a focus on the EU and Switzerland.

Adult article on adult websites can be identified in the future by dealers as "non-family".

The implementation of the new guidelines for unique product labels for dealers whose account is exempt from the requirement for unambiguous product identification, from 16 September 2013 start. Enforcement for all other accounts will begin on 15 July 2013.

Conclusion

The current shopping Feed Specification contribute significantly to improving the quality of the PLA's. Multipacks or price per unit increase transparency for the user and also serve the traders to advertise its product detail. An increased resolution of the images, as well as a guide for product attributes from user experience perspective will facilitate access to articles and ultimately contribute to a buying decision. The begining of the attribute "item labeling exists" offers a real added value for all parties involved and has the potential to expand the market of Google Shopping.

Ultimately, the actual shopping feed specifications primarily increases the transparency of the feeds for the user. Google also improved by supportive measures the quality of Google Shopping, it being understood was that the quality of the PLA's now paid will rise inevitably. A pure motivation on the part of Google to increase the user experience, however, is questionable. Rather, the monetization strategy is a clear approach to increase sales in fiscal 2013 compared to the previous year. Whether or not the market, not just Google benefits of these measures remains to be seen.

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Twitter Tools | Building Followers

Posted on Tuesday, 16 July 2013 by Lara Klein

Twitter Tools | Building Followers
Twitter Tools | Building Followers
+ Followers with tools

The social networking sites can be useful tools to represent business on the Internet, and start advertising. Create an account and lean back, no it is not so easy then. Of course, it must be started corresponding actions to ensure that the account is given the desired attention. Twitter can be used properly, be an ideal tool to partner enterprises and to address in particular the target group directly and to provide them with current information from the relevant industry.

Based on the first article on the topic , here is the sequel to follow on Twitter for more attention to ensure :

1) Follow - The most obvious is, of course, you follow the other accounts that deal with the same subject or even correspond directly to the target group. Interested will follow back. A very lengthy process, which is, however, facilitated using appropriate software or the following tools.

2) Commun.it - Manage Followers lists and find accounts with corresponding content. Find connections on the basis of interests. Manage multiple Twitter profiles.

3) twollow.com - Accounts find the specific keywords post, and automatically follow them. Who exaggerates considered spam and can expect for account suspension by Twitter.

4) twalala.com - Twitter To to be able to use also followed by many accounts still makes sense, you can use this tool to mute specific users.

The tools mentioned are a good start to the internet marketing strategy to promote in the social networks.

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Artemide Tolomeo - The table lamp

Posted on Tuesday, 2 July 2013 by Lara Klein

Artemide Tolomeo - The table lamp
The table lamp from Artemide Tolomeo you can already design as true today - call Evergreen. , Designed by Michele de Lucchi and Giancarlo Fassina light in 1987 presented to the public for the first time and has developed within a few years to become a modern classic. The timeless and award-winning design concept also convinced a quarter of a century after the introduction across the board, so that Artemide has been dispensed with in the Tolomeo tavolo on any design changes. however Tolomeo tavolo convinces not only by its outer values, but can also be on the technical side with a variety of sophisticated details and innovations come up:

  • The head of the table lamp is rotated and swiveled, thus allowing a precise control of the light.
  • An opening at the top of the lampshade Tolomeo passes a small portion of the light in the room.
  • Through the cable system can be put in any position of the arm of the Tolomeo Tavolo. This always guarantees a perfect illumination, which makes the lamp is the perfect companion for any desktop.
  • The base of the lamp is detachable and can, if required by a table clamp (separate accessory) can be replaced.

The operational area of Tolomeo tavolo is like the light very versatile. The stepless adjustability, it is particularly suited as a desk or workstation light. tavolo The Artemide Tolomeo is matte and high gloss finish, available in a black and white version in the finish aluminum. The illuminant can use a lamp E27 base and therefore choose from a myriad of compatible lamps. By choosing one can also affect the mood light with, depending on whether you want to use a rather warm (eg halogen lamp) or a rather cold lamp (energy saving lamp).


ManufacturerArtemide
DesignerMichele de Lucchi and Giancarlo Fassina
Frame materialAluminum
Screen materialAluminum
Heightmax 129cm
Number of lamps1
Light socketE27
Power70W
Light effectDirect

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