Social logins are extremely practical. If you have registered with a provider, then you can search through virtually the entire Internet and is extremely Register also many websites nowadays. This works, for example, via Twitter, Facebook and Google. More, Google combines the registration possibility with Google+, since it can call his own social network. And even if it always means that Google+ is a ghost town, it can be used with Google in the back seemingly more and more users are thrilled for itself. The fact is that many active users and users are also on Google+ road and that there very well get even interactions - if you send the right signals and presented in accordance with good content. The Social Logins saw it now so long from, as if Facebook unassailable, but the tide seems to slowly turn.

Social logins play an important role for Facebook. The ability for users not to have to be on any page re-register with all the data, but easy and convenient to deliver what Facebook already has anyway, lowers the threshold for registration.

Not in vain Social logins are offered by so many websites and platforms. It is simply practical. Advantage for social networks like Facebook, Twitter or even just Google+: By providing a way to sign out the user much closer to their own networks.

Already, there are platforms that drive an exclusive strategy and support the Social Login with just one provider. Advantage of Social Networks: Those who make it, for example on a very large site as the sole Social Login to stand, will benefit from it.

Not only is the level of awareness will rise - if the site is popular with the Social Login and you absolutely want to be there, you will possibly not until a member of the relevant social network. Whether there is already such strategic efforts today? Certainly, because anything else would be illogical.

And the latest figures show that the field of social logins is becoming increasingly competitive, ultimately, the battle between Facebook and Google+ is discharged. As seen at the top, Facebook is still number one, but Google+ gets more and more on.

It is worth noting that Google before 2011 was well before Facebook, but then had to give up many shares. That has changed today and now comes Google back against old peak values. This is remarkable, because Facebook in the same period in the social logins could not build on its lead.

Since 2012, the share of social logins that are attributable to Facebook goes even back. Only Google and Google+ are among the winners, as well as all other services such as Twitter or Yahoo could not to gain appreciable. Only LinkedIn manages to increase its market share, albeit at a rather low level.

For Facebook, the development at the current time is not critical, but in any case questionable. It would be currently the world's largest social network certainly not creditable to lose first place in the social logins to a direct competitor.

Google on the other hand, seems with its strategy regarding Google+ obviously to have the right instinct, after all, seems to be the plan to anchor themselves more conscious of the User, to be working. Is it just a matter of time before Google+ Facebook has overtaken logins at the Social?