Short loading times for websites as a factor more important. Not only visitors are always impatient, and search engines are the loading times has long been a ranking factor, which is becoming increasingly important. Especially for online shops that are highly dependent on the favor and buying mood of their visitors, this topic is very relevant.

For online shops, much content is displayed dynamically with numerous pictures and graphics from database queries. Accordingly require online stores of web design with high performance and a code that lets the pages load fast. This directly affects the sales figures, who are the main target of an online shop. In addition, the target every online shops, so therefore to get more customers Traffic Traffic, which is only possible with a code that still leaves enough room for it. Even when setting up the online store, the factor loading time should play an important role, because as the programming code can be built entirely on this goal. This is also a high-performance web hosting is required.

In already existing online shops, performance can get very easily checked by means of various diagnostic tools or add-ons. There all weak points and possible solutions are presented to make the shop-performance.

The nuts and bolts for fast loading times is slimmer, optimized code. For this purpose, it should be ensured that the code contains no superfluous parts, not even blank lines. But this presents significant loss of clarity with it, also comments are no longer allowed to later change the code is much more complicated. Specific vulnerability is the PHP code as clumsy, code written with the wrong commands slows pages extremely.

The use of CSS3 and Sprites shows significant benefits, as well as the use of a minimalistic "HTML skeleton" by content downloaded via Ajax. In summary pages should be taken especially at load time optimized images so that the images are not unnecessarily large but just as they are needed. Pictures in a better resolution that are loaded correspondingly longer, can be swapped out and reloaded. Make or can do?

At some point you have to face as a shop operator, the question: if you step even further into the topic of technology, usability and search engine optimization, a, or you can prefer a professional get it? If the business grows, the shop owner has his hands full with the management of the shop, order processing, and the communication with customers and suppliers. At the same time the technical requirements for a shop but will always be higher - the competition never sleeps. At a certain point it is worthwhile for him in any case, to focus on its core functions do and to make the technology part by an external service, so that the shop the full potential can unfold.