I am often asked what is the best way to bring qualified traffic to a website, it is ppc (Pay Per Click) such as Google AdWords, etc. or seo search engine optimization? Now without other measures designed to generate qualified traffic to exclude, I focus here on the comparison between PPC and seo.

Before I start it, want to point out that the first question a website operator not to ppc or seo should be. You should rather loud, what should happen when a visitor comes to the site? Whom he speaks to them? If products (eShop) or services offered? Products can easily be provided with minimal information and can be purchased such as a credit card, Paypal, etc. this easy? Or is there a page with high priced products and services that may still require some consultations and adjustments? for inexpensive products that must survive in this highly competitive, could ppc be an expensive alternative to other methods. An example: The keyword "printer" on Google, there are over a hundred different providers with paid ads. A click on one of the top ads could cost the advertisers therefore between 3.00 euros and 5.00 euros, or even more.

So if you sell cartridges of 15.00 Euro, you are paid for each sale 20% - 30% PPC... and that only if everyone who reaches your site with a paid click and buy at least one cartridge, which is certainly not the case is! If every fifth visitor buys a cartridge when you are traveling the PPC costs at 15.00 - 25.00 EURO... so you pay it! Of course, it happens that a buyer comes to you regularly back and it dials your site directly, but this is a very long-term and modern consumption patterns rather uncertain equation. You may find too late, if a PPC campaign has paid or not.

PPC is therefore indeed a safe but expensive alternative in the long run, its website to bring to the top positions in Google & Co.. PPC is great for short-term, quick and targeted campaigns. In the long term but you can also ppc succeed when you find keywords that cost only a few cents per click, or if it is high-priced basically products at the advertised products and services.

A professionally programmed, search engine optimized website has a good chance of long term appear in the top spots of the major search engines. There they can generate hundreds to thousands of visitors without any visitor costs money. Of course, the creation of search engine optimized website is a cost. These are long-term but much cheaper than the ppc method. Would you generate thousands of visitors with the PPC method, which might have cost several hundred or even thousand euros.

Conclusion: Search engine optimization is the solution for a permanent increase in traffic. PPC is an excellent idea if you want to quickly increase the number of short-term visitors.

Important! They consider themselves very well as a campaign is designed to determine whether ppc or seo uses.

Provocative statement that applies, however, when one examines the number of leads generated. This has now done someone and the result on an infographic perpetuated. And since it is clear that SEO is still the main source on the Internet for new contacts and potential clients. More than 80% of all users around the world use every day search engines, and more than 50% of small and medium-sized enterprises falter their budget for SEO on. In the B2B even say almost 60% of all companies that SEO is your best source when it comes to making new contact and new business. B2C is still 41%. But what makes these figures so interesting?

SEO lives

Despite all the gloomy predictions in recent years, SEO is dead who ignored under any circumstances SEO in their marketing mix, has a problem. PPC and Social Media are currently namely not yet in a position to SEO to reach the water.

At least when it comes to generating leads, this is the primary message of the infographic. The figures confirm this: as SEO is both in the B2B and the issue of B2C for most new contacts responsible.

PPC and social media followed at No. 2 and 3 in comparison with PPC SEO cuts even better. This is partly because good SEO rankings are generally a long time. The traffic of a PPC campaign dried up when the ads will not appear.

Apples to oranges comparison?

The infographic is well prepared and clearly shows that SEO is a must for any modern strategy if one has taken up the cause to conduct meaningful and sustainable online marketing. And the comparison between SEO and PPC may sound more reasonable, this is not quite so easy to see in social media.

Social media follows in many areas completely different rules than is the case with SEO. Is it the subject of search engine optimization is to give an active seekers the opportunity to find the right information from their own initiative, it is turning to social media more likely to experience the world that you have to reinvent build permanent.

Social media has the "disadvantage" that you have people, for example, in social networks, actively respond and provoke to action, so there are certain reactions. This may be more traffic on your website, but need not be.

At SEO direct traffic to the website is always the goal. Especially because of this distinction between the two disciplines should in my view, always keep the marketing mix in the eye and so ensure that you extract of both worlds for the best.