I am often asked what is the best way to bring qualified traffic to a website, it is ppc (Pay Per Click) such as Google AdWords, etc. or seo search engine optimization? Now without other measures designed to generate qualified traffic to exclude, I focus here on the comparison between PPC and seo.

Before I start it, want to point out that the first question a website operator not to ppc or seo should be. You should rather loud, what should happen when a visitor comes to the site? Whom he speaks to them? If products (eShop) or services offered? Products can easily be provided with minimal information and can be purchased such as a credit card, Paypal, etc. this easy? Or is there a page with high priced products and services that may still require some consultations and adjustments? for inexpensive products that must survive in this highly competitive, could ppc be an expensive alternative to other methods. An example: The keyword "printer" on Google, there are over a hundred different providers with paid ads. A click on one of the top ads could cost the advertisers therefore between 3.00 euros and 5.00 euros, or even more.

So if you sell cartridges of 15.00 Euro, you are paid for each sale 20% - 30% PPC... and that only if everyone who reaches your site with a paid click and buy at least one cartridge, which is certainly not the case is! If every fifth visitor buys a cartridge when you are traveling the PPC costs at 15.00 - 25.00 EURO... so you pay it! Of course, it happens that a buyer comes to you regularly back and it dials your site directly, but this is a very long-term and modern consumption patterns rather uncertain equation. You may find too late, if a PPC campaign has paid or not.

PPC is therefore indeed a safe but expensive alternative in the long run, its website to bring to the top positions in Google & Co.. PPC is great for short-term, quick and targeted campaigns. In the long term but you can also ppc succeed when you find keywords that cost only a few cents per click, or if it is high-priced basically products at the advertised products and services.

A professionally programmed, search engine optimized website has a good chance of long term appear in the top spots of the major search engines. There they can generate hundreds to thousands of visitors without any visitor costs money. Of course, the creation of search engine optimized website is a cost. These are long-term but much cheaper than the ppc method. Would you generate thousands of visitors with the PPC method, which might have cost several hundred or even thousand euros.

Conclusion: Search engine optimization is the solution for a permanent increase in traffic. PPC is an excellent idea if you want to quickly increase the number of short-term visitors.

Important! They consider themselves very well as a campaign is designed to determine whether ppc or seo uses.