According to figures from the Federal Statistical Office, 85% of Swiss households now have access to the Internet. The market for online sales is growing, and most major brands create their own shop on the Web. In the area of ​​goods, from online shopping is still relatively low, but steadily increasing, and companies in the sector to actively position in this new market.

Even for large items, online shopping is gaining momentum. And indeed, competitive rates and delivery facilities encourage consumers not to make the trip in specialty stores, not necessarily close to home and not necessarily competitive with Internet. Thus, in the sanitary equipment and bathroom furnishings, retail sites online are proliferating, often from DIY chains, specialty stores or manufacturers themselves, but sometimes straight out of nothingness. The customer navigates a sea of ​​various offers, and can compare and choose their furniture bathroom, order them and have them delivered, or even install at home. All variations of sizes, finishes, colors are visible and available online. Under these conditions, what else are the sellers?

But navigate in an unknown ocean still requires some benchmarks! In a sector where it is not so easy to return the goods in the book trade, the possibility of a qualified advisor is a test of professionalism for retail sites online. Similarly, the existence in the background of a "real" store, established reputation, is a real guarantee of reliability and security for the client, who may hesitate to trust a virtual teaching altogether. Thus, for furniture bathroom like shower stalls, bathtubs, or in general, most health facilities, sites that have the highest growth are the ones who can enforce their teaching experience and their sales in traditional stores. These are also sites that offer customers the best support to control the Internet, allowing it to quickly and directly contact a specialist adviser, and offering him beyond the act of purchase, additional services such that the definition of the concept of bathroom or managing different stages of the work, or the attachment to home.

INSTA.ch, specializing in bathroom for over twenty years, provides, in Basel and Geneva, a permanent exhibition and two sites of removal of goods, an online store and trained counselors on site or by telephone, to help you in your project bathroom.