The very first thing everyone should do who wants to optimize their website for search engines, Google is to read guidelines and possibly other guidelines of search engines. It sets guidelines for content (content), pretending to technology and design of the website page. Similarly, there are quality guidelines must be directed to the site owner and webmaster, so that Google wants to ensure the quality of search results and only the sites list that meet their criteria.

Anyone who has ever looked deeper into the SEO forums and blogs is certainly the notion of White Hat SEO to come. A White Hat SEO is known then if a site owner or webmaster of optimized policies by search engines that is in exact, for example good Informative content for the user offer and much more, the most important factors of on-page optimization on the Websites of the SEO agency represented . On the whole, a White Hat is the one that the search engines best not at all considered when it comes to content or backlinks and focused only on the user. course there is always a gray area and therefore currently is frequently the term Grey Hat SEO to the daylight, many "SEO experts" say, however Either one is a Black Hat or letting it remain his time on Google to invest in it rather than to improve their website.

Black Hats often referred to as the criminals of the search engines, this is called then if you Google guidelines can be out of consideration, and grabs an inordinate amount of bad content or backlinks to the website, that may often have a short "good" effect bring but usually disappear the sides after a short time again by the top spots in the search engines, assuming you get there. Google and say this "wicked SEOs" war on and ensured by the Panda and Penguin update for a real emergency. When websites were affected then usually really angry with up to 93% loss of organic traffic.

Even large firms were affected because even with in-house SEOs by large companies are the black sheep. Previously it was possible to pack a lot still infinitely texts on the page and they are easy to hide in, for example, the one they simply adjusts the background color. At the very beginning of the search engines had to be just enough keywords in the meta pack day and you've scored great in any industry and category rankings, some marketers say the search engines involve the keywords to 0% in the ranking factor. As SEO is always moving in a dichotomy but on the whole, one can say that after the White Hat SEOs, the process to work for a long time are better off because the honesty usually wins.