URL
Domain Name -
SEO actually begins with the selection of the domain. There are various
aspects of how to choose his domain. Personally I click on links in search
engines really only who belong to a top-level domain, because I trust the
content of other sites simply less. Moreover, it is very important that
the domain describes how the content of the page.So there's no point if I have
for my site, which provides information for bloggers a domain name that has
nothing to do with it. One or two keywords in the domain name of the
visitor and the search engine should help to identify what it is.However, one
should note that the domain is not too long because otherwise they can not
remember them.
URL Structure -
An important factor for search engines is the address of the page or article. Short,
concise names that are revealing something about the content here is very
important. Almost every CMS and blogging platform offers the possibility
to create such a structure. Wordpress permalinks under this is called. An
example of a good URL would be:
http://www.abc.com/2010/02/16/URL-fuer-Suchmaschinen
A bad URL would be
something like for example:
http://www.abc.com/1
My opinion is actually
not even just one factor, which is important for SEO, but I also think it makes
sense to give the user somewhat helpful URLs, for example, so that he can find
in his bookmarking the link again.
Canonical URLs -
Search engines see the same domain with www and without www as two different
addresses. To be punished not because of duplicate content, so you should
opt for a version, so that the search engine only indexed address. Personally,
I'm more of a fan of addresses without WWW, because they are simply shorter and
the WWW actually not really help. Ultimately, it is up to each himself
what he likes better. The following entry but you should install in its
HTML header so that the search engines know what's going on.
<Link
rel = "canonical" href = " http://articlezeneu.blogspot.com/
"/>
General website
Title -
A very important aspect of search engine optimization is the tag, which is set
to HTML. This tag helps the search engine to you, which can be found on
the page, bringing visitors who are looking for certain keywords. I think
it is way to much sense to define the issues that you address in your blog
right in the title. Some good examples would be eg company | Service 1,
Service 2, ... or blog name | category 1, category 2, ....
<title>
Articlezeneu | Blog Tips, SEO, Advertising, Promoting </ title>
Meta Tags -
In addition to the Title Tag should be in the header or enter additional
meta-data. Firstly, a description which explains in 1-2 sentences what it
is in the side. This should define some keywords, which can also be used
by the search engine.
Landing Page -
The landing page specifically build for the search engine, which again
summarizes briefly what it is actually on the page. Very important here is
that you again spends his desired keywords in a corresponding H1 tag. If
possible should then be repeated in a small introduction text in the first
paragraph the keywords. The Keyword Density Checker can check if the
required words are actually recognized as important. In all these
examples, concerning keywords you should not überteiben it. It is best to
choose 3 keywords and then used a few synonyms. Too many keywords do
nothing.
Text-based navigation -
search engines can not do anything with beautiful picture or flash navigation. It
is therefore important that all links are also available as text links. Thus,
the search engine knows what it is and to promote the internal linking of the
website.
Site Map and Archives -
A sitemap for static pages, as well as an archive of chronological posts does
wonders for the internal linking and you can be sure that the search engine
bots actually find all the pages. In addition, I find that something like
this belongs on any decent hand, since it can provide the user with a simple
navigation when he can not find a page straight away.
Google Sitemap -
Google uses an XML file, which is used for the detection of all sites of a
domain. Such a file should prepare and submit to Google. For example,
WordPress has been here a very good working plugin called Google XML Sitemap
Generator.
HTML valid and fast
server - thus the Suchmaschinenbot really finds all links
and text, it is very important that the markup and tested. Thus, one can
prevent that not all pages are found. Faster servers as far as I know also
rated better than slow.
Content
Title - a
decent article starts with a decent title. this could alter the seeker
continually. once I hunt for example during a program for employment, i will in
all probability "seeking a job" sort, as as an example, "We have
a stimulating job" or? thus it's continually vital to contemplate however
they might hunt for the article you only wrote.
Word count -
search engines work similarly to readers. Longer texts are more appealing
than a post with 150 words and therefore bring a better ranking. It should
have been trying to bring his blog posts at least 500 words. This is in
practice not always possible, so you will definitely have fluctuations. This
is not bad as long as you have several long articles.
Pictures -
In pictures, it is very important to always use the ALT attribute. Thus,
the search engine can determine what is present in the image. This will
increase the ranking on the search engines quite strong.
Structure -
For structural elements, such as title, it is very important that you use the
appropriate HTML h1-h6 tags for this, as they are viewed by the search engines
as more important.
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