For those who were asleep in recent months (it's time to come out of hibernation, spring has arrived!), Google Penguin , the update used to penalize sites overoptimising in particular with techniques of link spamming, has undergone several updates (1.1, 1.2 ) useful for improving its effectiveness in going to seek actions link bulding too artificial and spammose.

This time, however, it seems something changed, where want to get Google? Suffice it to say that the update is not called as "Penguin 1.3" but directly "Penguin 2.0", an unmistakable sign of a significant change! We know for sure that the actions of Link Building should be designed ad hoc, that the old techniques " Black Hat "are now outdated and you must try to get inbound links as possible from reliable sources and possibly high trust, with anchor text and title are always different and spontaneous as possible.

In the video Matt Cutts says exactly: "high quality content", a phrase that does not leave room for any doubt. Remains always the same no doubt that the SEOpocalisse occasionally shows up, but the SEO is dead? No! The SEO is not dead is probably the last thing is that even in the most secret rooms in Mountain View want.

The SEO is simply evolving, like everything else. We always want more cars performance and technologically advanced electronic devices are increasingly able to increase the quality of our lives, apartments can guarantee safety and energy savings. Google is certainly not exempt from innovation, indeed! Must be returned to the user a SERP always better, more and more able to respond to questions from its users in a simple, straightforward manner. And this innovation has a comet (pass me the term) well lit: the content! You should not focus only on the content of course, a pyramid is always the need to have a strong foundation on which to support, but it makes the tip of the majestic monument.

It will be a hot summer, the Penguin, Penguin said 2.0, will leave his natural habitat at the South Pole to dive into the warm waters of the SERP in early summer and create panic among the insiders. But why all this scaremongering? It seems that anyone involved in SEO must necessarily revive a kind of "rat hunt" where the role of Sylvester are worn by the dreaded Big G.

Google is definitely not a friend, that is a bit self-serving (and self-interest ...) and to the satisfaction of its users ... but also familiar with the work of SEO, know their experiments and the importance of their work! You probably do not want to delete them, but try to "smacchiarli" as much as possible ...