To be successful with your own website, there is no way for the search engine optimization around. But what exactly is meant by the optimization and why is in this context, often by the search engine optimization Google 's speech? And is a form of intervention in this sense at all?

Google and the search results

To be successful with a website requires more than just engaging content. For the best graphics, the most amazing design and informative content are completely useless if the page has seen no visitors. And this is where search engine optimization. For Search more than 70% of Internet users and find their concerns about search engines. Therefore, site operators try to adapt their performance to these same search engines. For only he who is found likely to be successful on the Internet. 

Yet it is precisely with regard to the selection of the search engines, it should be pretty easy from the operator's point of view. Your own website should be to optimize Google search and also for good reason. Because of the current market share in Germany is well over 90%. So who is listed well in Google results, which reaches almost all Internet users in Germany.

Even the man?

Now you can capture so that it is possible with the appropriate search engine optimization to increase visitor numbers significantly. The higher the position in the search results, the more people are just attracted to one's own side. But as so often in life are between theory and practice, after all worlds. Especially one must be aware beforehand that search engine optimization is a long term investment. Short-term success will be rarely seen. And in search engine optimization experience and knowledge is required. While it is relatively easy to find out about this topic. The application itself, however, is more complicated. It is precisely in optimizing websites for search engine errors can have disastrous consequences. There are many webmasters who are catapulted into nirvana with half knowledge of search results. Shall apply also here that in case of doubt, it should be an expert to draw. Only then can the search engine optimization lead to long-term success and increasing visitor numbers.