WordPress is a free CMS and was originally intended as a pure blog software. Meanwhile enjoys the software an immense popularity and is used thanks to the versatile and easy customization capabilities via plug-ins and themes on websites of all stripes.

The simplicity of the CMS brings with it that WordPress can be installed and operated by users without technical understanding. That may be the one asset but also leads often to the fact that the operation of the software will be fully familiar with.

A further problem involves the large developer community, whose members not only programming professionals. Not infrequently get as plug-ins in the round, bringing the safety or performance problems. It's the same with many themes that are created by web designers.

Especially the field of SEO revealed another set screws that have Nachjustierungspotential because WordPress out of the box is not sufficiently optimized to achieve the best results. Precisely why tools should, as developed by us WordPress SEO check on SEOmiser.de be useful for one or the other. Here it is shown quickly and clearly, how to achieve better rankings already with very simple adjustments. But where should you start to make the most of the CMS?

Who will be dealt with the topic of search engine optimization quickly realize that in addition to off-page optimization in which you try to win the highest possible quality incoming links to your website, the on-page optimization is important. Onpage-measures can be described as a basic work, because they should be understood as the foundation of any website. The sound of this foundation was built, the better are the chances for lasting SEO success. Onpage optimization case relates to both the content of a website whose formatting as well as the technology behind it and the link structure of a website. On some of the points we go one below.

The title of a web page is one of the most important factors for good search engine rankings. He is the first line, which is a pre-sets in a search result usually. Therefore, he had to summarize the content of each individual page with a few precise words. The most important should keywords be as far forward to find in the title.

Titles and H1 tags should be understood as an important text blocks. With its help, can the content of a web page additionally weighted. Although one can deal with such awards nowadays much virtuoso than a few years ago, but should be scattered here whenever possible relevant keywords. tip : In WordPress "Post Title" should always be a H1, many themes use for H2 and write the blog title page far in H1!

The Canonical- day provides an opportunity there to get problems with duplicate content (duplicate content) in the handle by which search engines often have to fight. By entering the appropriate day be incorporated into the meta tags of a website and always point to the page that the website owner is considered to be original and "correct" source page.

Awarding of Canonical tags always makes sense when one side can be called from several different URLs. Most of this technical reasons are responsible, such as parameters in the URL.

The canonical tag also has the advantage that external links that point to the "wrong" side, can be interpreted correctly by search engines. The prerequisite for this course is that the page that shows the canonical URL exists.

One might think that the time of the meta description was over. In fact, it is so that search engines take meta description common to the snippet (text extract) to generate from a web page in the SERPs (Search Engine Results Pages). The prerequisite for this is usually the correspondence from the keyword the searcher with that in the meta description of the page. The meta description can therefore contribute substantially to increase the click-through rate in the SERPs.

Using the Meta Robots information may give the crawlers of search engines instructions you if a web page to be included in the search engine index or not (index / noindex) or the crawler will follow links on a web page or not (follow / nofollow ).

However, it makes little sense to say a crawler that he is an index page and follow the links to it (index / follow), as it does this by default anyway. Sense makes a statement rather then if you do not want to let index certain websites whose raison d'etre but, for example, consists of usability reasons.

For large sites with immense content makes a thoughtful side structure sense, so that the search engine crawlers can index all the content on it. At the same time but you should keep an upper limit in mind and the so-called link juice a domain distribute useful to their documents. The internet is often a maximum of 100 internal links mentioned. But the fact is that it can be more thoroughly. In general, it is advisable rather to work with the following rule of thumb:. Internal links as little as possible and as many as needed.

External links are the salt in the soup. They are the essential part of today's search algorithms. Without external links search engines work and thus the Internet as we know it today was not. In recent years, however, more and more passed over to pay attention to quality and relevance. Was it years ago still the sheer number of external links (link popularity), which was of interest, so the focus has shifted more and more to the linking of high-quality websites with thematic relevance. In terms of external links should not overdo it so as not to stigmatize a Web page as "Link slingshot". Here, however, needs to be noted that specific sites to include, for example, news portals and web catalogs, have per se in the number of external links. Here, then, should a different weighting to be made.

Just who runs SEO for images, for which the alt attribute should have an important meaning. With the help of this attribute can be the content of an image describe. Originally, the alt attribute of accessibility should serve. Meanwhile, it is used by search engines as a ranking criterion.

Who would not want to scare of unnecessarily long waiting times its users, which should monitors the load times its website. This approach does not only from a usability standpoint sense. Also in the field of SEO load times is now a confirmed ranking factor. Therefore, it is important to keep the loading speed as short as possible. tip : for WordPress is recommended the use of special plug-ins such as "WP Super Cache".

The robots.txt file is an important in search engine optimization. It serves site operators primarily to make crawlers from search engines specific instructions regarding the indexing of their website. So it is here on, for example, possible to any pages or files on a domain, just think of private files and images, log files or program files to exclude from indexing process of search engine, which makes them not in their indexes are found. the specification of a Sitemap can stand in the robots.txt, discusses their importance in the next section.

Search engines are trying to include as many documents in their index. Often, this project proves to be difficult, however, because not every webmaster is sufficiently familiar with the subject of SEO and can stay documents due to poor internal link structures are often hidden. At this point Sitemaps come into play. They should help search engines about to capture almost every document of a domain. Sitemaps For there is no exact file standard. Increase formats are purposeful. For example, simple text files with a list of URLs are possible. Most commonly, however, the XML Sitemap protocol is being used. In addition, it is advisable, video sitemaps, news sitemaps and index Sitemaps that in turn refer to other sitemaps Sitemaps about to be broken down into images sitemaps.