I have quite a bit on the general search engine optimization of blogs written.
Today I want to take this know-how in a more specific application, however.
It's about the search engine optimization of individual articles. Even and especially when they are a little older.
Why SEO for old articles?
I have shown in an article on "Self in the net" to talk in detail that it just is not enough on page 1 on Google to be. The click statistics to Google show very clearly that there are massive differences between the positions 1-10.
To get the # 1 position on average more than half of all clicks from. Is it to eg position 4, then you only get 1/14 of the traffic from which is possible to position 1. Of course, these values vary with the individual keywords. But still it should be clear that one can increase by only one place higher in Google's search results traffic for this article significantly.
To optimize old article so they climb up a few positions for the following reason. These articles are ranked and you can judge very well what would bring a few items above.
In addition, it has been, so it's backlinks and a certain trust often easier to bring them to continue upward, rather than to write a completely new article.
Optimize that article?
But the question now is, what items you should optimize.
For this you can use paid SEO tools such as Xovi *, which has many advantages. Xovi shows such as keywords with potential who are about to jump into the top 10 and just before the top 3 in Google.
Then I go into a separate article again a detail.
However, for "home use" is Google Analytics or another good statistical tool sufficient.
Here I look at the statistics for an article that climbs quite well (page 1) and the already brings some traffic. So if you have for example an article which is at position 5 in the rankings with the main keyword and 50 brings visitors a month, then you could get him through optimization to position 2 and maybe triple to 150 visitors per month. To position 1 so he would attract between 400 and 600 visitors.
Naturally, competition plays a role, and how many Universal Search, Google displays elements. One should look exactly how hard it is to improve the position.
Then one has found one or the other articles, here we go.
Step by Step Onpage optimization
Firstly, you go first, the on-page optimization to:
- The title tag should be optimized. Not only to incorporate the right keywords, but also to increase the CTR on Google. Because of the title tag appears as a clickable title in the Google search results.
- The Description is also important. Less than SEO factor, but because it often appears as a description under the title in the Google search results.
- The text itself should be optimized to the effect that one uses H1-H6 tags, and the important terms used in it. Fat also marks the important keywords to help. Moreover, this should also often (too often) found in the text, particularly at the beginning and at the end.
- You use images in the article? Then, the keywords in the ALT text of images used! If you still have no images in the article, then you should install a few pictures later.
- An important factor is still the internal linking. A few backlinks from other own articles on this topic can work wonders. With changing keywords in the link text.
- The URL of the article should not change to it. Otherwise you could risk the existing backlinks.
- It also helps a lot if you have already a good SEO plugin as wpSEO in use. It takes a few on-page optimization as of yet.
Step by Step Off page optimization
- The second major factor is the off page optimization. Again, you should definitely take a look at the direct competition. Where do they obtain their important backlinks and what makes the difference. Because of course help mainly professional SEO tools such as Xovi *.
- For quick and easy building backlinks I have to in Articles 16 Tips for easy and quick backlinks and blog start series - Backlink Strategies - Step 12 already given a lot of tips.
- Also, guest articles, competitions, parades, etc. blog can be used for this. Or to write a new article and link to the existing ones.
- Social media is also an issue. Why not again these older products to push at Twitter and.
- And partly it's certainly worth considering backlinks services like Backlinkseller.de * or Teliad.de * to use. One should always use only as one of many measures and not overdo it. In addition, it is worthwhile only for very important blog articles with a lot of potential traffic.
Conclusion
- One should, of course, generally deal with the basics of search engine optimization and "fundamentally improve" all items.
- But just for articles based on search-volume keywords, it is worthwhile to optimize this again extra and to climb one or the other position in Google.
- However that one should always use caution and have some time. Who performs with the mallet method measures all in one go and generated as massive backlinks in a few hours, which must not be surprised if Google's negative attention.
- Subtle but before you go, then this is a very good method to increase the traffic of individual items clearly.
