Showing posts with label Google. Show all posts

SEO Tips - 50 SEO Tips for Google

Posted on Monday, 5 August 2013 by Lara Klein

SEO Tips - 50 SEO Tips for Google
SEO Tips - 50 SEO Tips for Google
On this page we have prepared for you 50 of the most important basics SEO Tips for Google to search engine optimization together, you need to consider when building a website in any case. If the search engine optimization for Google to be cumbersome and time consuming for you, despite the SEO tips, then leave the job rather a professional for SEO (search engine optimization). We look forward to your inquiry.

Basic SEO Tips


  • Make your website for visitors and not for the search engine.
  • SEO onpage optimization and off page optimization. Only both at the same time leads to the goal.
  • Focus in search engine optimization on your core competency and check your competitors.
  • It is better to concentrate on the SEO on a niche in which you can reach in a search engine ranked as one fought on a top keyword in which one is placed only on the third page of Google or worse because the keyword is highly competitive.
  • If you flash want to use, then not completely. Thus, the bots of the search engines the links can be followed on individual pages, you should not be involved in flash to be. Search engines are ideal for flash sites that use Flash only there where it makes sense.
  • Analyze the search behavior of your users accurately and find out what keywords and keyword combinations they come to your site. Only then do the SEO fewer errors.
  • Do not give up, because search engine optimization is a tedious affair.
  • SEO takes time. After only a one month you will not achieve great results.
  • Make sure that when a relaunch (rebuild) your appearance or your store, the agency with the subject of search engine optimization knowledgeable

SEO Tips for the page layout


  • If it's not too late to choose a domain name from which makes sense and your desired keywords contains. Then the SEO easier.
  • Your Topsuchbegriff should be in the title tag be present and stand in front.
  • Use for SEO Clean URLs. Instead of urls with parameters such as You better http://www.domain.com/category/name.html.
  • Format your headlines on the website with the HTML tags h1, h2, h3...
  • Your page should be loaded fail-safe and fast. bots of search engines as well as your customers do not like to wait.
  • Use on each side sensible and different browsers title (title tag). The Title Tag is of great importance, since it also in the SERPs is the headline of the results (search results).
  • The title tag should not be longer than 50 characters to be.
  • Use your search engine optimized pages the most common meta tags and enter the appropriate values ​​there.
  • Place a "robots.txt" file on your server. This file specifies the search engines which pages the Bo t may search engines.
  • For colors and formatting in the website should CSS tags and CSS files are created.
  • Search engine optimized websites should always have HTML links and no javascript links contain. HTML links are only seen by the search engines and will be prosecuted.
  • Text links are usually always for SEO better than buttons or images with links.
  • Create a site map so that search engines can find all the pages quickly. Ideal is an XML Sitemap.
  • Use at links a title tag and images a day old. So Google knows what is in it.
  • Do not let the PageRank irritate other sites. There are many cases where a web page with a lower PageRank with high PageRank in the SERPs of search engines on other websites.
  • Make sure that your site with and without "www" in the URL is reachable and that only one state is displayed.
  • Pages with the same content can be accessed under different urls provide duplicate content for the search engines and should therefore bad for search engine optimization.

SEO Tips for the content of the pages


  • Content Is King - the search engines is about relevance. The content should be unique and Themed. To copy text from another website makes little sense.
  • For each topic of your content a website should be created. It is important that a sufficient amount of content can be found on the sides.
  • Duplicate Content (repeatedly used content) is poison for a good placement.
  • Avoid duplicate content by the inclusion of Canonical links.
  • Use unique title for your sub-pages, ie each base should have its own unique title.
  • Take advantage of the power of words and use really relevant terms such as "search engine optimization" instead of "optimization" for your link.
  • Optimize a website or an online shop on Long Tails when the market is already highly competitive. Do not try desperately to optimize on a single keyword.
  • Pay attention to your keyword density in the content pages. The exaggerated mention may also as spamming to be seen. In addition, the user can also deter a crowded text with the same words.
  • Update your content regularly. Web sites are the show are no changes on the boring side and let the Suchmaschinenbots rarely browse the site.
  • You use in your web pages not only the main search words but also word clouds (closely-words).

Tips for SEO and link building links


  • Submit your website to directories, Google, ODP ( dmoz.com ) and Yahoo on.
  • Pagerank services and generally all services that require a back link, are a link building is not efficient and can be neglected.
  • The internal linking should be at least as good as the outside.
  • Link to the home page and every page should have the same structure.
  • For external links, the link text should be varied. always the same link text can be used as SEO spamming to be understood.
  • Also link its sub-pages and let us also of sub-pages link to it. always just start site links are not good for the search engines. Each link counts !
  • Banner links with Alt-texts include , but are not as effective as text links with the correct link name.
  • Always use links in a title tag.
  • Reciprocal links (links from sites which are also linked to) are not ideal, but also not entirely without effect.
  • External links - links from your own site away are not harmful, but increase their own ranking, especially if the content for your own search engine keyword matches.
  • Directory-entry services of search engine optimization companies usually bring little.
  • Looking ideally for your SEO and interesting topics relevant link partners. Links from topically relevant pages with high PageRank are best for search engine optimization.
  • Build sustainable partnerships and SEO partnerships with other operators on site, to mutually benefit from the synergies.
  • Replace only with reputable partners links from your search engine optimization. Here should be on the TrustRank and PageRank are respected. The more links the partner on his side to have the less weight the link for your SEO.

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SEO for older articles - Step by Step Tips

Posted on Monday, 22 July 2013 by Lara Klein

I have quite a bit on the general search engine optimization of blogs written.

Today I want to take this know-how in a more specific application, however.

It's about the search engine optimization of individual articles. Even and especially when they are a little older.

Why SEO for old articles?


I have shown in an article on "Self in the net" to talk in detail that it just is not enough on page 1 on Google to be. The click statistics to Google show very clearly that there are massive differences between the positions 1-10.

To get the # 1 position on average more than half of all clicks from. Is it to eg position 4, then you only get 1/14 of the traffic from which is possible to position 1. Of course, these values ​​vary with the individual keywords. But still it should be clear that one can increase by only one place higher in Google's search results traffic for this article significantly.

To optimize old article so they climb up a few positions for the following reason. These articles are ranked and you can judge very well what would bring a few items above.

In addition, it has been, so it's backlinks and a certain trust often easier to bring them to continue upward, rather than to write a completely new article.

Optimize that article?


But the question now is, what items you should optimize.

For this you can use paid SEO tools such as Xovi *, which has many advantages. Xovi shows such as keywords with potential who are about to jump into the top 10 and just before the top 3 in Google.

Then I go into a separate article again a detail.

However, for "home use" is Google Analytics or another good statistical tool sufficient.

Here I look at the statistics for an article that climbs quite well (page 1) and the already brings some traffic. So if you have for example an article which is at position 5 in the rankings with the main keyword and 50 brings visitors a month, then you could get him through optimization to position 2 and maybe triple to 150 visitors per month. To position 1 so he would attract between 400 and 600 visitors.

Naturally, competition plays a role, and how many Universal Search, Google displays elements. One should look exactly how hard it is to improve the position.

Then one has found one or the other articles, here we go.

Step by Step Onpage optimization


Firstly, you go first, the on-page optimization to:

  • The title tag should be optimized. Not only to incorporate the right keywords, but also to increase the CTR on Google. Because of the title tag appears as a clickable title in the Google search results.
  • The Description is also important. Less than SEO factor, but because it often appears as a description under the title in the Google search results.
  • The text itself should be optimized to the effect that one uses H1-H6 tags, and the important terms used in it. Fat also marks the important keywords to help. Moreover, this should also often (too often) found in the text, particularly at the beginning and at the end.
  • You use images in the article? Then, the keywords in the ALT text of images used! If you still have no images in the article, then you should install a few pictures later.
  • An important factor is still the internal linking. A few backlinks from other own articles on this topic can work wonders. With changing keywords in the link text.
  • The URL of the article should not change to it. Otherwise you could risk the existing backlinks.
  • It also helps a lot if you have already a good SEO plugin as wpSEO in use. It takes a few on-page optimization as of yet.

Step by Step Off page optimization


  • The second major factor is the off page optimization. Again, you should definitely take a look at the direct competition. Where do they obtain their important backlinks and what makes the difference. Because of course help mainly professional SEO tools such as Xovi *.
  • For quick and easy building backlinks I have to in Articles 16 Tips for easy and quick backlinks and blog start series - Backlink Strategies - Step 12 already given a lot of tips.
  • Also, guest articles, competitions, parades, etc. blog can be used for this. Or to write a new article and link to the existing ones.
  • Social media is also an issue. Why not again these older products to push at Twitter and.
  • And partly it's certainly worth considering backlinks services like Backlinkseller.de * or Teliad.de * to use. One should always use only as one of many measures and not overdo it. In addition, it is worthwhile only for very important blog articles with a lot of potential traffic.

Conclusion


  • One should, of course, generally deal with the basics of search engine optimization and "fundamentally improve" all items.
  • But just for articles based on search-volume keywords, it is worthwhile to optimize this again extra and to climb one or the other position in Google.
  • However that one should always use caution and have some time. Who performs with the mallet method measures all in one go and generated as massive backlinks in a few hours, which must not be surprised if Google's negative attention.
  • Subtle but before you go, then this is a very good method to increase the traffic of individual items clearly.

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Search Engines | The Big Three in view

Posted on Saturday, 29 June 2013 by Lara Klein


Search Engines | The Big Three in view
There are many search engines in Germany. The most important include Google, Bing, Yahoo and Ask.com. While Google has a market share of about 90%, it creates the second largest provider, Bing, just to about 2.5%. Ask.com and Yahoo comes to just 1% market share.

These figures have since the mid-90s, is constantly changing and the search engines have evolved into one direction or another. Here is a brief overview of the three major search engines worldwide: Yahoo , Bing and Google .

YAHOO!

Yahoo is on the market since 1995 and was founded by two students at Stanford University in the USA. Actually, it was at Yahoo! Initially, a directory of the most popular websites of the two founders. Yahoo is an acronym for " Yet Another Hierarchical Officious Oracle ".

The website directory is sorted and categorized and managed by installation in the Netscape web browser to rise to one of the most visited websites in the world. The purchase several search engines, including AltaVista and Inktomi, Yahoo gave an increased market share.

The basic idea was there to offer email accounts and online calendar and manage. The registration for clients was free for the first time since Yahoo's main source of income has long been the sale of advertising banners. More customers mean more valuable ad and ultimately increased revenue.

Today, Yahoo will continue to offer free and fee-based Web solutions and services on the Internet has its Hotjobs Job Market, photo community Flickr and B2B Service alibaba.com expanded.


Bing

Microsoft's Bing is a search engine, and since 2009 at the start. Bing replaced the Microsoft Search Live Search service , and by 2012 was in beta status. Bing has indeed represents only a market share of 2.5%, but is in the U.S. with about 25% market share of the second largest search engine next to Google in German-speaking

Bing has added some important features since 2009, started as, for example, in late 2011 the geodata service Streetside for which cars equipped with cameras over several months gathering images and data. Google has a similar service called Street View on offer.

Bing as a search engine collaborates with Facebook and binds on the bottom "shopping" the online community ciao! With a, products can evaluate to the members.


Google


Google is the most used search engine worldwide since 1998 and is at the start. Since then, the appearance and functionality have changed little. Promotions by Google AdSense and AdWords , and of course because of the market share of over 90%, most companies in German-speaking optimize their website on Google. The success of Google is even reflected in the dictionary.

Also, the Google founders studied at Stanford University and developed in the mid 90s a search engine based on backlink analysis BackRub . In 1998, the search engine has been renamed to Google and has since increased its staff of 8 people today to over 50,000 employees.

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Google attacked online stores - punishment of bad online stores

Posted on Tuesday, 25 June 2013 by Lara Klein

Shop optimization: Success through usability and user experience

How to make sure your online store for the new Google update

Shop owners take note: Google threatens to punish bad of online shops. Not even 2 years ago, Google added with the Panda update to its search algorithm, website owners on alert. Now the search engine giant has it in for store managers on the interactive exhibition SXSW last week, Google announced a campaign against bad online stores at.

What sounds at first glance only to harassment, actually followed a good target: Google wants to provide its users the best possible search results. And considered not only in content, but holistically. Because the best content is useless if the overall package is not right. And since Google sees especially in e-commerce glaring omissions. The new update of the Google algorithm is therefore explicitly aimed at online stores.

Typical mistake many online shops

Many shop owners make the mistake to neglect when setting up the online store the most important thing: their users! A standard shop is easy to set up, but he is just as the name says - only standard and aligned to the least common multiple that combines online stores. Only by inpiduelle adjustments in structure, design, and user guide gives your shop a inpiduelle note and an extra added value. These are often the little things that can make a big improvement.

The lifeline: Usability and User Experience

To avoid Ranking crashes, it is essential in the future, an online store that offers good usability (usability) and a positive user experience (user experience). Although Google can these "soft factors" Do not check directly, but it pulls measurable factors such as bounce rate and length of stay for advice, allow conclusions on the qualitative level.

8 Steps: How to prepare for the new Google Update

Ideally you hire a professional design agency that assists you in the initial planning of your online store, or optimizing the fly. But even for smaller budgets or for your own implementation there are effective ways:

Be your own customer:

Imagine you were one of your customers to visit your online store for the first time What is the first impression you make on the shop? He seems trustworthy and professional? Do you understand at first glance, what you will find in the shop and why you should buy it in this store and not in the competition? Find yourself in the shop deal and you quickly find what you were looking for? How would you describe the overall feeling that leaves the visit to your online store for you as a customer?

Get feedback:

Ask to visit friends, your online store and give you honest feedback. Of course, you and your loved ones are proud of the business reached, but what counts is not the effort, but the result. Even if it hurts: Enjoy supercritical and objective feedback is the only way you can improve your online store.

Use analysis tools:

Install Google Analytics or another free analysis tool. Follow a regular basis, the number of visitors to your online store, their length of stay, bounce rates, exit pages, etc. Vary text, images and teaser and watch the changes in the numbers. Put different variants of a page and test you which of them the better results achieved (A / B test).

Optimize the interaction between online store and advertising:

Check which target sites link your online marketing efforts. The home page is not necessarily the best solution. If you apply a category or product, then you link directly to it. Set maximum respect of your landing pages to your advertising here. That makes a little more work, but will have a positive effect on the conversion of your visitors.

Look through the eyes of your target audience:

Test the home page of your online store with eye tracking, eg VisuOptiMax. To find out what content your users with what intensity exercise, where they look and if any elements (eg call-to-action) are placed eye-catching enough. After the start, you can test the next one exemplary category page and a product details page in order to optimize your online store step by step.

Provide relevant content:

Perform a blog related to your offer to provide information to your visitors and to increase the visit time on your side The example of a wine-shops were interesting posts such as the notion of winemakers, new wines in your assortment, your personal description and evaluation of individual wines.

Provide inpiduelle content:

Be inpiduelle texts. 1:1 Do not copy the text of your suppliers. Google never liked that and makes your shop for visitors interchangeable. If you have a good feel for the language, write your own texts in your own tonality or hire a copywriter. To cancel your shop positively from the crowd.

Learn from others:

Visit regularly the online shop your competition and selected suppliers from other industries. What are you talking in these shops at special? You can also embed it in your shop?

The most important thing at the end:

Stay on the ball! Search engine optimization (SEO) is a process and lives of continuity. That will not change with the new Google update. The advantage of the user-centric optimization is that it is easier to implement as intuitive as compared to the earlier more technically oriented SEO. It is also sustainable and focused on the purpose for which your online store is actually created, namely, for your customers!

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