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Banner Exchange Blog Marketing? Tips and Hints

Today I want to introduce a way to increase their own admissions, that I myself hardly insets. That might sound funny, and one or the other question now might be wondering why I still imagine this method.

But I am aware that not the same methods work for everyone and just because I did not use it does not mean that it can not work well in another.

There is talk of banner exchange. What exactly is and what it can bring, you will learn below.

What is banner exchange?

In the early days of the Internet, when there were no good search and certainly no social networks, the method of attracting new readers consisted primarily, to link each other.

And today, you should see links not only as an influencing factor for the Search engine position. It certainly does not come across a link as many visitors as Google, but also contributes to their own attendance at.

To generate a particular form direct visitors is the banner exchange. Many swear by it, others reject it.

The idea is that one exchanges with other sites, blogs, etc. advertising banners. It displays a banner itself in its own pages that other website advertises and the other does the same website. It is hoped that mainly direct visitors.

What brings banner exchange?

That's a good question. Large own experience I can not contribute, because I have hardly used this method so far. But just in topics relevant exchange actions can certainly win some thematically appropriate new visitors thereby.

In addition to establishing contacts and if you omit the nofollow link (Note: This may well have a negative view Google), then it can also do something for the rankings.

All in all, I want to present as either the greatest opportunity banner exchange here, make nor bad. Who wants to try this method once, which can do the like, are the advantages and disadvantages, but should be aware of.

Banner exchange provider or not?

The advantages and disadvantages also depend strongly on whether one enters directly into contact with other sites and banner exchanges or whether one uses a banner exchange provider for it.

There are definitely advantages of banner exchange providers. So you just build a piece of code into their own pages and then you will already participate in banner exchange. Of course you HAVE create your own banner for others to integrate

How many impressions you get on other sites then depends on two factors. There is a course for their own pageview number. I'll get no more banner ads on other sites, as I myself advertismet other banners on my pages.

In addition, this figure is based on the ratio sogeannten even lower. The banner exchange providers want verdeinen money somehow, too. And since these services are generally free, the ratio is used.

So for example, you get 10,000 banner impressions others in their blog only 9,000 impressions of your own banners on other blogs (that would be a ratio of 0.9). The remaining 1,000 flashes uses the banner exchange providers to display their own banners and make money with.

The ratio is different for each banner exchange providers. For some there is not even that, but since you paid then an amount X per 1,000 banner views. Recommendations for banner exchange provider I do not want to give at this point, because I simply have too few own experiences. But at Google you will find it quickly.

You do not want this ratio, one can also directly with other websites or blogs contact (eg in a forum ). Because then you can agree on a 1:1 ratio. But you have to check yourself whether the other the own banner really fades. This, and the manual integration of the banner makes the direct path certainly more effort.

Conclusion

I do not use banner exchange for the following reasons. I can control which banners are used by which other sites appear to me as hardly. And since my sites but mostly about business issues that would not be very serious.

In addition, there are other methods that I think in my case for more effective.

Nevertheless, there are certain websites and blogs, where a banner exchange can also have positive effects. But you should test the provider first and consider whether he is reputable.

Or you contacted topics relevant sites and blogs, and agreed to direct a banner exchange. This can then bring that despite the slightly higher expense entirely. But you should also be aware that this is only one tool among many, and is certainly not alone multiply your own blog traffic.

I have quite a bit on the general search engine optimization of blogs written.

Today I want to take this know-how in a more specific application, however.

It's about the search engine optimization of individual articles. Even and especially when they are a little older.

Why SEO for old articles?

I have shown in an article on "Self in the net" to talk in detail that it just is not enough on page 1 on Google to be. The click statistics to Google show very clearly that there are massive differences between the positions 1-10.

To get the # 1 position on average more than half of all clicks from. Is it to eg position 4, then you only get 1/14 of the traffic from which is possible to position 1. Of course, these values vary with the individual keywords. But still it should be clear that one can increase by only one place higher in Google's search results traffic for this article significantly.

To optimize old article so they climb up a few positions for the following reason. These articles are ranked and you can judge very well what would bring a few items above.

In addition, it has been, so it's backlinks and a certain trust often easier to bring them to continue upward, rather than to write a completely new article.

Optimize that article?

But the question now is, what items you should optimize.

For this you can use paid SEO tools such as Xovi *, which has many advantages. Xovi shows such as keywords with potential who are about to jump into the top 10 and just before the top 3 in Google.

Then I go into a separate article again a detail.

However, for "home use" is Google Analytics or another good statistical tool sufficient.

Here I look at the statistics for an article that climbs quite well (page 1) and the already brings some traffic. So if you have for example an article which is at position 5 in the rankings with the main keyword and 50 brings visitors a month, then you could get him through optimization to position 2 and maybe triple to 150 visitors per month. To position 1 so he would attract between 400 and 600 visitors.

Naturally, competition plays a role, and how many Universal Search, Google displays elements. One should look exactly how hard it is to improve the position.

Then one has found one or the other articles, here we go.

Step by Step Onpage optimization

Firstly, you go first, the on-page optimization to:

The title tag should be optimized. Not only to incorporate the right keywords, but also to increase the CTR on Google. Because of the title tag appears as a clickable title in the Google search results.
The Description is also important. Less than SEO factor, but because it often appears as a description under the title in the Google search results.
The text itself should be optimized to the effect that one uses H1-H6 tags, and the important terms used in it. Fat also marks the important keywords to help. Moreover, this should also often (too often) found in the text, particularly at the beginning and at the end.
You use images in the article? Then, the keywords in the ALT text of images used! If you still have no images in the article, then you should install a few pictures later.
An important factor is still the internal linking. A few backlinks from other own articles on this topic can work wonders. With changing keywords in the link text.
The URL of the article should not change to it. Otherwise you could risk the existing backlinks.
It also helps a lot if you have already a good SEO plugin as wpSEO in use. It takes a few on-page optimization as of yet.

Step by Step Off page optimization

The second major factor is the off page optimization. Again, you should definitely take a look at the direct competition. Where do they obtain their important backlinks and what makes the difference. Because of course help mainly professional SEO tools such as Xovi *.
For quick and easy building backlinks I have to in Articles 16 Tips for easy and quick backlinks and blog start series - Backlink Strategies - Step 12 already given a lot of tips.
Also, guest articles, competitions, parades, etc. blog can be used for this. Or to write a new article and link to the existing ones.
Social media is also an issue. Why not again these older products to push at Twitter and.
And partly it's certainly worth considering backlinks services like Backlinkseller.de * or Teliad.de * to use. One should always use only as one of many measures and not overdo it. In addition, it is worthwhile only for very important blog articles with a lot of potential traffic.

Conclusion

One should, of course, generally deal with the basics of search engine optimization and "fundamentally improve" all items.
But just for articles based on search-volume keywords, it is worthwhile to optimize this again extra and to climb one or the other position in Google.
However that one should always use caution and have some time. Who performs with the mallet method measures all in one go and generated as massive backlinks in a few hours, which must not be surprised if Google's negative attention.
Subtle but before you go, then this is a very good method to increase the traffic of individual items clearly.

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Banner Exchange Blog Marketing? Tips and Hints