The content for the search engines most interesting part of a Web page because it potentially contains the most information. One of the most common recommendations for search engine optimization (and one of the principles from Matt Cutts ) reads as follows: "Produce good quality content that is made ​​for people, then comes the success of search engines alone."

This statement may have been true in the early days of the Internet in this form, but with the development of Web 2.0 as no longer tenable. This is due to the fact that there are hardly a topic on which there is no information on the internet and secondly to the fact that the quality of content alone does not affect the ranking. It was the recommendation in the form of hyperlinks makes the content of a Web page for Google high quality. In addition, there are other factors that must be considered in the creation of content, because they have influence on the ranking.

A quote from Matt Cutts in ? How does Google collect and rank results provides an interesting approach, which serves as a general guide for the preparation of search engine optimized content:

Did fake you are a programme. decide a question like warfare or utilization or no matter you would like. seek for the phrase on Google, decide 3 or four pages from the results, and print them out. On every output signal, the individual words from your question notice (: like "civil" and "was") and use a highlighter to mark every word with color. do this for every of the 3-5 did you print out documents. currently Those documents tape on a wall, step back many feet, and squint your eyes. If you probably did not apprehend what the remainder of a page aforesaid, and solely may choose by the coloured words, that document does one suppose would be most relevant? Is there something did would create a document look a lot of relevant to you? Is it higher to possess the words be in {an exceedingly|in a very} giant or heading to an occur many times in a very smaller font? does one like it if the words square measure at the highest or the lowest of the page? however usually do the words got to appear? See if you'll come back up with 2-3 belongings you would hunt for to check if a document matched a question well. will|this will|this could|this may} facilitate students learn judge|to guage|to judge} connectedness web site the manner an enquiry engine would evaluate it thus thatthey can higher perceive why an enquiry engine returns sure results over others.

Keyword Density

The Keyword Density is a measure of the "density" of keywords within a web page. This figure is, however, be treated with caution.

Keyword Proximity and Keyword Positioning

Already in the early days of Google's proximity query ("proximity") was included in the ranking. Positioning refers to the naming in different parts of the semantic web .

Internal and external links

Linking to internal and external pages is important for two reasons. For one, the idea is to optimize the internal linking structures to ensure optimal PageRank flow to allow for other relevant links are included in the ranking (keywords: Good and Bad Neighborhood).

Semantic Relevance

The recognition of the semantics is the supreme art of information retrieval and the goal of any search engine. When a search engine (ie, its "sense"), knows the semantics of a text, they may search queries answered more focused and a user.