The original PageRank algorithm is described in Chapter PageRank presented in more detail. The algorithm presented there is no longer used at the present time in this way. If the concept of PageRank is used in this work, then this is representative of a number of factors that Google will now approach the calculation of the reputation of a website usually.

With respect to the PageRank and the property that inherit their websites PageRank links from other websites, the concept of link power is used for the weight of such linking. For example, have the links on websites with a high PageRank Link Power greater than those on web pages with low PageRank.

SERPs Search Engine Result Pages denote the results pages resulting from a search on Google. This acronym is equated approximately with the term Google ranking or simply ranking.

In the search engine optimization sites for specific terms are optimized. These terms correspond to the words that are typed for searching on Google. The general term for the search terms are keywords.

Short for hyperlink

If there is a hyperlink on website A with the URL as the value of the href attribute, then B has a backlink from A. So A is linked to B or B of A angelinkt.

By creating an account at Google has access to the Google Webmaster Tools. There, you can enter their own domain and to see some statistical data as well as a verification set some parameters. The Google Webmaster Tools are https://www.google.com/webmasters/tools/ reach.

Google has defined guidelines for websites to be listed on Google. These are http://www.google.com/support/webmasters/bin/answer.py?hl=de&answer=35769 to reach and are also referred to as Google's Webmaster Guidelines.

Matt Cutts is head of Google webspam team that is responsible for the quality of search results. He is one of the few people who post on Google's public statements used evaluation criteria.