The strength of the social web is to connect people not only within the same, but also to bring together themes focused on events. For this reason I went on Friday to the Google Plus camp for food, a Barcamp , which is really about Google's social network. My expectation was to learn more about Google Plus. Finally know all the technical features that make Google Plus so special. However, I left the camp with the statement that I very well knew about the technical intricacies and differences from other social networks. In this regard, so I have learned nothing. Why I'm still not disappointed? Because it appeared quite different questions, problems identified, and other important things have been aware of. A few parts of it I want to pick up and bring you closer to this article.

Especially for those who deal professionally or privately very strongly with the Internet apart - so the general impression. But also photographers and single fathers are there active in groups: Replace (Google Plus "communities"), which shows that this question can not be clearly established. It comes as always on the target group! Also just lies in the unoccupied niche opportunity, but I will come back again later.

Facebook is for friends, for keeping track of Twitter and Google Plus for news topics - such a finding from the last two days. Especially the communities and the Google Plus Google Hangouts (video conferencing) show that unite people here because of a common interest in a particular subject or cross each other.

Because the network is still unoccupied and you can wonderfully occupy its own niche: Nobody doubts that a Google Plus profile affect the ranking in the search engine will have from the same house. That this will be even more important in the future, no doubt also. Rather, the concern was expressed that those who are now completely ignore Google Plus, the residue can not possibly catch up when the competitors have already brought to life wonderfully positioned to its own theme and communities. My advice: Take a look at how Google Plus for your business could be interesting. When you come to the conclusion that you take the opportunity to occupy this niche. Slowly but steadily building a name for yourself and to connect you with your customers, prospects and suppliers.

Because it brings traffic to your own website: Facebook brings the social network even though currently only due to the sheer reach most of the visitors to the site (60%), but Google Plus is catching up. Depending on the theme of the blog, or website, the social traffic from Google Plus up to 20% and is on par with Twitter. It will be interesting how that developed in the future. In any case, the participants of the Google Plus camps agreed that, if one inserts social sharing buttons on his blog, Facebook and Twitter by third should offer the +1 button.

Because the author of a text will be relevant: Have you ever discovered a time a search result in Google, in which you direct a photo of the author was displayed next to the result? This only comes about because the author has linked his GoolePlus profile with the item, so he reveals himself directly to Google as the author of the text. After all, a text is not automatically good, because he was much linked (so many links from other sites gets). These backlinks are highly susceptible to forgery. Google has an interest in ensuring that we continue to utilize all of the search engine. This is only possible where the search results are of high quality, so give us a value, just after we were looking for. The fact that Google is the author of the text by linking to their Google Plus profile more in the foreground than the user that provides the query, rather an opportunity to assess whether this author is trustworthy, because he may have the profile picture has seen on other sites. The link is also less susceptible to forgery: You have to enter Plus profile which pages you write, but also on the page must be stored in the code that it is the author of this page in Google one hand.