The term "anchor text" can "link text" translated into German as "anchor text" respectively. So that the rendered HTML in the visible, clickable text of a hyperlink is meant, which is located in the source code between the opening and closing A-tag. In the link in the following code excerpt of a hyperlink is thus "example" of the anchor text.

<a href="http://www.example.com/"> Example </a>

The anchor text is included by Google as a ranking criterion , because he the one often referred to as the text provides a more accurate description of a web page on the page itself and the other provides the opportunity to not text-based content such as images or video equip for search engines with a recognizable description.

By the anchor text as an influencing factor was the so-called Google Bombing possible because Web documents for a phrase in a good position could be transported, although they do not contain the search terms. A famous example of this were the search results for the search for "miserable failure" on the 2nd June 2005 Curriculum Vitae of George W. Bush delivered the first result. Although Google announced in a blog post in January 2007 official announced that the problem had been solved algorithmically, but the influence of the anchor text is given as before.

The anchor text is still considered one of the most important criteria for ranking. A simple proof can understand it if you search for the term " here "searches (as of 26 December 2010). At 326,000,000 documents found the download page of Adobe Acrobat Reader is the first result returned, although it contains the word not once "here". Looking at the version of the web page in the Google cache, so there is the hint.

The anchor text is one of the earliest ranking factors that Google has used. He takes over the function of a metadata item, in which he describes its associated hyperlink. It is worth mentioning in this context that this applies not only to external links. therefore the anchor text should include internal links include a descriptive text.

Finally, once the most important facts about the anchor text in brief:

Only through a Web anchor texts can entwine for a term. You do not have youll this term.

Anchor texts are evaluated by both internal and external links, anchor texts should therefore also linking within your own site to be paid to the choice of meaningful (keyword optimized).