The off page optimization is the equivalent of onpage optimization . It is concerned with the reputation of a page, expressed largely through their links with other websites on the Internet.

For a successful search engine optimization both onpage and off-page optimization are important and should be handled with the same care. In reality, however, has shown that the optimization Off Page outweighs the onpage optimization . This can be explained by the fact that the onpage optimization is limited in its possibilities and the variety of web pages is not a sufficient criterion more accurate discrimination for example. The Off Page optimization, however, represents the reputation of a website, which in turn increases with each incoming backlink and upwards there are no limits in principle.

The figure shown below visualizes a section networked sites.

As with the onpage optimization there are different factors that can be initially divided into two groups:

Since 1 December 2010, there is also the official confirmation of another group of factors influencing the Off Page optimization. This was in an interview by Danny Sullivan announced with representatives of the search engines Google and Bing. It is the influence of social media (especially Twitter and Facebook) . But since its influence known only recently and is (still) very low, there is insufficient data or information.

A key concept that often falls on the subject Off Page optimization is link building or link building. Thus, the specific set of backlinks to improve Off Page optimization (and thus also of the general rankings of a website) meant. Since link building is one of the main contents of the Off Page optimization is, my second research work related to link building in theory and practice.

Finally, once the most important facts about Off Page optimization in a nutshell: