The term "user experience" refers to the perception of a user with respect to a website. It is therefore, for example, by factors such as
- readable texts
- Speed ??of page
- sophisticated menu navigation
The user experience is a criterion for the ranking of a website in Google. It has less weight in comparison to other factors of it's, but should not be avoided.
Google can not determine exactly what a good thing and a bad user experience, because on the one hand to a lot of factors are taken into account and on the other some of them on the personal preferences of a user based. For example, a user can make the navigation on the left prefer while another would prefer on the right side. Nevertheless, there are objective factors that are generally affected positively or negatively . The following two examples are explained.
Response speed
In April 2010, Google has officially announced that the response speed of an impact on the ranking takes. At the same time, however, there confirmed that this influence only very few queries will be affected (less than 1%) and only been tested on the American market. Nevertheless, it is not unlikely that this criterion is established. The response rate is also known under the term and Google Page Speed ??is a series of tutorials to improve the Page Speed's available .
Navigability
This point is reflected in some way in the internal linking structures resist. However, the focus in this case is the fact that a user is good "deal is" on one facet. In most cases correlate each navigation structures, as for example one important content for both search engines and visitors as prominently placed.
A concrete example of a good menu navigation is the so-called breadcrumb navigation in the navigation hierarchy on each side appears to reflect the navigation path from the home page to the currently displayed page. The use of a breadcrumb navigation in Google Starter Guide recommended.
