In the great battle against the webspam, Google has hit hard with the update of its Google Penguin. Here are three things to know not to fall under its destructive sword hearing.

Tremble, internet hyperlinks to suspect sites. Since May 22, Matt Cutts, the commanding general in the fight against spam at Google, has launched the latest update of the algorithm, Penguin 2.0. So the overall goal remains the same: to punish and even still websites that use links unrelated content. Except that unlike previous versions, the penguin will Google this time intractable.

To avoid falling into his palms, entrepreneurs can learn about this eBook: SEO in a Post-2.0 World Penguin . At least you know what to do if you experience a sudden drop in your SEO. Google Penguin should not be foreign.

Create interesting content and targeted to your audience

So yes, you'll say, "'but that, we hear for years." It's true! Except that Google has always been very difficult to distinguish what is good or bad content.

Today, version 2.0 of Google Penguin arrives better whether the full link with the content in question. Clearly, if all links boarded the user to very distant from the subject site, then you have worry about anything.

In other words, make sure that your content is focused in the selection of keywords. The goal is not to stir up fifty for the wider, but to choose the most relevant. There is more to play smart.

Create new content

Of course, Google will pay Penguin 2.0 users who use copied and pasted. But publish "new content" does not mean that you can write what you want. This is not enough. More about the novel of the content must be well written. To the point that people will want to comment and share on social networks.

In short, this content should naturally reach its audience. Anyway Google Penguin will no longer cheating.

Promote the new content on social networks

Unfortunately, sometimes life is unfair: the content may well be relevant, informative, a rare accuracy, it may not touch the target. To remedy this, we must find a way to be quoted by the media. Do not hesitate to promote your content on social media.

As explained in the e-book, the United States a quote in a media led to more than a thousand shares on social networks and produces over 2000 links. So do not hesitate.