By building a website on a specific topic, it may well be that overlapping sub-themes on different pages are handled. In this context, you should definitely use of the internal linking of your website make. This helps to a human user, because he can further inform an adjoining topic, and the other has a positive effect on the ranking in search engines (for both bases).

For the bottom, which is angelinkt, there is an advantage, because in this way you link power flows. The positive effect is therefore directly related to the well-known PageRank principle linked. The maximum efficiency is obtained in this case if the link text , the keyword is selected for which the linked page should have grown. But the bottom on which the link is placed is positively influenced the rankings, because Google also evaluates the outgoing links of a website. One speaks generally of Good Neighborhood and Bad Neighborhood .

Good Neighborhood

Under the "good neighbor" refers to linked websites that are characterized by positive properties. One can evaluate the "positive" make it in two ways. First, you can decide as a person, whether a website quality information contains and these are processed user-friendly. On the other hand one can be based on an assessment of the search engines. This is reflected in the rankings. So one looks at the topic that you just reported, for more information on Google, so the offer SERPs a good indication of what Google considers a "good neighbor".

Bad Neighborhood

A website can be adversely affected if their on against Google's Webmaster Guidelines are violated. This can, for example, the intentional concealment of text or through the use of techniques spam be the case. The same applies to infected websites . These so-called bath sites are demoted in ranking for oneself and at the same time have a negative effect on the ranking of sites that link to them.

Conclusion

Google uses the user claims to be always at the center. It generally leads to a good user experience when a web page linked to other relevant information, whereas misplaced links are simply ignored topics to third-party content or either have a negative effect in the worst case.

It should, therefore, use of relevant internal and external links are made, but proceed with caution with respect to external links, bad neighborhoods.