This section is the basic structure of a website addressed. The measures described should be performed as early as possible, even before the actual content of the domain is created. Here, since the foundation of the home is placed, any errors in hindsight may be difficult to revise.
Semantic structure of HTML pages
HTML pages often have a structure typical in some areas such as header, content and footer. These areas contribute to the actual information content of a single page with strongly different. This is probably of search engines included.
robots.txt
The file robots.txt is stored in the root directory of a domain and provides instructions for web crawlers respect the permission or the prohibition against crawling different sub-pages and directories.
Sitemap
A sitemap is generally a structured overview of the contents of a domain dar. there for a special Google sitemap, which must follow a specific format. Through this Sitemap Googlebot can be supported when crawling.
Page Rank Sculpting
The Page Rank sculpting covers more on the optimization of internal PageRank flow and generally has the goal of PageRank to minimize unimportant pages.
User Experience
Besides the Google content attracts other signals for the ranking approach. This includes, for example, the usability of a page, or the general impression made ??by a user on this site.
