The title of a web page is listed in the <head> section of an HTML page in <title> day. This day takes under the onpage factors, a relatively high value one. The title should therefore describe the core content of a page in a few words here and include in any case the main keyword for which the page is to entwine. This general principle applies: as many words as necessary, but as little as possible . Google is generally only the first 65 characters in the title dar. addition, important words should be at the beginning. Ideally, each title exists only once within a domain, which for non-compliance as a warning to the Google Webmaster Tools is displayed.
A practical example will clarify at this point the distinction between a good and a bad title. Assume you want to find a title for a website that is about the importance of page title in search engine optimization. A kit designed for this content keyword combination would be "search engine optimisation Page Title". Associate in Nursing example of a foul title would be "An article that describes what the page title has get to do within seo", the essential keywords celebrated solely at the top. A good title would go to "Search Engine Optimization: The page title" because it is short and concise and contain the most important keywords.
The title affects the click behavior
In the choice of the title, it should be noted that this as a link in the SERPs and thus appears has direct influence on whether a searcher clicks on it or not. For this reason (based on the example above) would be a title that indeed consists only of "search engine optimization Page Title" optimal with respect to length and keyword positioning, but may rarely clicked on by the seeker because he sounds intuitively incomplete.
Conclusion
The title is a very important tool that the one has a relatively large influence on the ranking of a website and at the other is an interface criterion for the first contact with the user.
